Timeless yet traditional, a classic shirt should be the one item you base an entire look on. That means the style you choose should not only be tailored to perfection but you should also look for shirts crafted from the finest materials in a style that fits in with your lifestyle. Enter our core collection. Our core collection range is exactly that; core. It is a collection of shirts that today’s man should have in his wardrobe. Exquisite tailoring, fine materials and quality craftsmanship feature in every style, providing the perfect focal point to every outfit.

Hand designed in Britain, our range of shirts come in a wide variety of styles, colours and fits. As a trusted British brand with 80 years in the shirt making industry, we’ve been at the forefront of innovation for quite some time. Our core collection ranges from Non-Iron styles to our award-winning Paradigm Shirts in sizes 15” to 23” at varying price points to suit every budget. To help you find your desired look, we’ve explained what each and every style is.


Look no further than our award-winning Paradigm range for luxury, all day comfort and immaculate styling. A truly high performing shirt to meet the toughest demands of a modern business man. Our Paradigm shirts are 100% Cotton yet are non-iron – setting them apart from all others. Exquisitely crafted from a luxurious 100% Cotton micro twill fabric, the shirts feature a deluxe silky finish, resulting in a cool and luxuriously smooth feel. The Paradigm range is also anti-allergenic avoiding any skin irritation that may result from certain fabrics. The collection features a wide variety of colours, patterns and in both single and double cuffs.


Our Non-Iron range of shirts are the perfect solution for the modern man’s on-the-go lifestyle. Maintain your sharp office look with minimal effort and time and with no creases, wrinkles or fuss you can forget about the iron each morning. The Cotton Rich styles are smart and slick yet comfortable for after work socialising – and with minimum creasing it will stay immaculate all day long. The range features both short and long sleeve styles to suit any climate or season and pair perfectly with one of our ties. Available in an array of colours as well as staple black, white and blue, the Non-Iron styles will soon become your go-to.


The Easy-Care collection is effortless, comfortable and affordable. A classic Easy-Care Shirt is a style staple for every wardrobe and the timeless design features outstanding quality as well as our well renowned expert fit. The range is stocked in a wide variety of popular colours and at an affordable price you cannot go wrong. Ideally worn with formal trousers and a tie; you can be confident that your office look will remain on point.

Tall Fit

Our range of Tall Fit Shirts are perfectly suited for the taller gentleman. Featuring extra length sleeves and a longer body, the classic styles will create an immaculate office look with an excellent fit. The versatile styles can be worn with trousers and a tie to formal events or simply with jeans for a slightly more casual look. Available in our most sought-after colours, the range is available up to a 23” collar.

Slim Fit

Our Slim Fit shirts may be much closer fitting styles, yet the superior quality remains the same. Slimmed down through the torso, across the back and through the sleeve, a Slim Fit shirt provides a modern silhouette and style for those who prefer a close fit. A narrow front placket and cuff will accentuate your physique and create subtle definition, and most definitely is a sartorial staple piece for the modern business man. Our Slim Fit range is available in a range of colours and patterns to compliment your existing wardrobe.